After I saw the various super bowl
2013 advertisements in class, I decided to do some more research to see if I
really thought the ones shown were my favorites for the year. I also began to
think back to when I watched the super bowl and unfortunately, I did not even
pay much attention to the advertisements this past game because I was studying
abroad in Rome, Italy. The game was projected on a screen at a local Irish pub
and many Americans came to watch the game but it was more about the atmosphere
for me than actually watching the game or even the advertisements. Because of
this, I tried to watch as many super bowl advertisements than I could from 2013
and I tried to compare the social media “tie ins”.
I came to
the conclusion that out of the entire 2013 super bowl advertisements, the
Budweiser “Brotherhood” advertisement was my all time favorite commercial of
them all. I think that the ad did a great job tugging at the heartstrings of
the viewers watching by showing the connecting the horse and the owner had. The
advertisement was extremely touching which therefore made it a memorable ad in
the minds of all super bowl 2013 viewers. The Budweiser advertisement was also
one of few that I personally think did a good job with their social media
presence. At the end of the advertisement, they present the #Clydesdale as well
as asking viewers to tweet there thoughts and help name the horse in the
commercial to Budweiser.
The other
commercials that I thought were really well done were “Jeep: America is Whole Again”,
“Kia Sorento: Space Babies”, “Volkswagen: Get In, Get Happy”, and “Doritos:
Fashionista Dad”. The Jeep advertisement had a similar idea as the Budweiser
advertisement. It was very family-oriented and drew emotions from the viewers
because bringing the troops into the ad allowed viewers to relate to the
advertisement. Although, this advertisement did a good job, they failed to show
any form of social media. Similarly, Kia Sorento and Doritos commercials did
not show any form of social media during their advertisements, which definitely
lowered their credibility to the viewers. Volkswagen had a controversial
advertisement that I actually enjoyed and they did a good job showing the
viewers their hash tag on the last image of the ad.
In
conclusion, from watching a good amount of the super bowl 2013 advertisements, I
predict that the 2014 ads will be a lot more interactive via social media. I
was extremely surprised to find that the majority of advertisements did not
have a twitter handle or hash tag to show the viewers and if they did, it would
be flashed on the screen and in such a small font that it went without notice.
I think that instead of just showing the hash tag for the last 2 seconds of the
ad, the twitter handle or designated hash tag should be up on the screen
throughout the whole ad. It does not need to be obvious but I think that it is
definitely worth having in the bottom right corner throughout the whole
advertisement and I think that companies will be surprised with the kind of
results that they receive from viewers on social media.
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