I have my many online shopping websites and today I received
an email from Tobi. I usually receive and email from then once a day telling me
that I receive 50% off of my first purchase. Talking to other friends that have
bought stuff from the website, I decided it was a reliable link to click on and
check out what they had to offer.
As I explored Tobi’s website, I realized that there were a
lot of good elements about the online store. The website was extremely interactive
with their clients via social media. On almost every page I clicked on,
Facebook, Pinterest, and Twitter buttons were strategically placed on the top
of the page. As I was shopping, they gave me the option to choose different
types of clothing and accessories that I was interested in purchasing. As I clicked
on a certain category, I could even sort the items by price, newest to oldest
and vise versa, as well as what kind of top I was searching for (casual, night
time, blouse, etc.). Although Tobi captured my attention and the website design
was very appealing, they had some bad elements as well. I thought there were
too many items on a single page. As I was looking through the clothing, I found
myself getting bored and dizzy because it was too many things to look at on one
page. Additionally, the “new items” page did not have a category button so I was
unable to look up just “new tops” and instead had to search through each item
of clothing before I found a piece that I was interested in.
Once I found a top I was interested in purchasing, I clicked
on the button add to cart and it lead me to this page…
Finally, I was lead to this page that told me to either invite 5 friends or join with Facebook to receive the 50% off. I just clicked on begin shopping now because I was uninterested in choosing either option.
Finally, I was able to go to "My Cart" where my shirt was located and filled out my shipping address,
shipping method, payment information, and final review.
Unfortunately, I was unable to get the 50% off that they had
promised me because it required me to connect to Facebook which I denied doing
in the previous pages.
Overall, I think that Tobi is a great online shopping
website that attracts a lot of customers but I think that they can do a better
job promoting their discounts and explain the details before I get the Checkout
page and realize that the 50% off does not apply to me. Tobi, along with many
other online shopping websites have a lot of great assets for the customers but
need to work on keeping their clients on their page and loyal customers.
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